“You press the button, we do the rest.”

George Eastman changed photography by making it simple and portable. In 1888, he introduced roll film and the Kodak camera — a small box anyone could use. Buyers snapped pictures, then mailed the whole camera back to be developed and reloaded. The slogan said it all: “You press the button, we do the rest.” Eastman took photography out of the studio and put it into everyday hands, launching the age of snapshots.